Verizon Wireless has settled a lawsuit filed last month against Feature Films for Families, a Utah-based telemarketing company, for illegally calling Verizon Wireless customers and employees to advertise the movie, “The Velveteen Rabbit.”

In addition to a permanent injunction preventing any future calls, the Utah-based telemarketer agreed to a $25,000 cash settlement, which Verizon Wireless is donating to its longtime partner, the National Domestic Violence Hotline (NDVH).   

The lawsuit alleged Feature Films for Families illegally used an autodialer to call Verizon Wireless customers about the movie. The lawsuit stated that over 10 days in early February, nearly 500,000 calls were made to Verizon Wireless customers and employees from a single phone number. When customers answered the calls to their wireless phones, they heard either a prerecorded voice message or an individual reading a script promoting the anticipated release of the film.