| In the last decade, technological advances have become a necessity rather than a luxury for today’s American consumers and businesses. As a society we are always in demand of something new, something faster, something that will change our lives even if it means paying a little extra for the service. When turning on the television, commercials rule the airwaves using various techniques to coerce us into buying their product or at least implant a little annoying seed that unconsciously has us repeating the commercial slogan. An example of this would be the Optimum Triple Play Package advertisement, which uses corny rap and rock songs that are catchy, and I confess, are imbedded in my memory due to it’s continuous broadcasting during football games and practically all of television. Verizon and Apple use a compare and contrast technique, which subtly imply that they have a better product than their competing companies as seen from the “Can you Hear Me Now”, and the “Mac vs. P.C” commercials. These companies have been the pioneers of 21st century advertisement, and I’d bet money that most people have seen their commercials and/or own their product or service. With such marketing maneuvers it is no surprise that these companies are leading the industry with their respective product. |
