 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Home>Hot News
| 10/05/2010 | AdMob Responds to Apple's Rejection |
 |
|
| AdMob CEO Omar Hamouis today let it be known that he's not happy with Apple's new policy of banning developers from using Google or AdMob advertisements in their applications. Hamouis said the new policy limits developers' choices for making money on their apps. "This change is not in the best interests of users or developers. In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress," Hamouis wrote in his blog. Apple released the new guidelines on Monday. The language in the revised SDK agreement for developers echoes the exclusionary verbiage used to ban third-party platforms like Adobe's Flash from running on the entire portfolio of iDevices. Even though Apple CEO Steve Jobs last week said the company would allow other "independent" ad networks, Apple plays a game of semantics in order to exclude major rivals from advertising on its devices. Section 3.3.9 of the SDK Developers Agreement, as reproduced on the All Things Digital blog, states developers and their applications can't collect, use or disclose to third-party services without Apple's consent. The rule says that the only other time this is allowed is if "the collection, use or disclosure is for the purpose of serving advertising to your application." However, the actual advertiser has to be an "independent" advertising service provider, and this is where Google and AdMob get excluded. Apple says any "advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent." By definition, it basically shuts out AdMob (owned by Google), as well as any services that Microsoft (developer of a mobile operating system) might dream up in the future. While speaking at the All Things Digital D8 conference last week, Jobs was candid about his frustration with analytics companies like Flurry that have tracked and published information about secret prototypes connecting to the network from Apple's campus in Cupertino, Calif. Developers were embedding Flurry software in their apps, which then returned device and location information back to Flurry, which it then published in various reports and blog posts. |
|
 |
RF Castle Electronics Co., Ltd. TEL: +886-6-3586018 FAX: +886-6-3586029 E-mail：sales@rfcastle.com
| Best viewed on 1024 X 768 pixels,Full screen with Internet Explorer 6.X+ | DESIGNED BY GRNET |