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04/23/2010 MMA Luth April US Consumer Briefing: Location Based Services

MMA/Luth Monthly U.S. Mobile Consumer Briefing: Location Based Services

With the availability of GPS and navigation features on mobile phones, location-based services can create personalized features tailored to a consumer’s location. 
How often are consumers using location based services, and what are they using them for? What mobile phone capabilities are consumers most interested in gaining from allowing his/her location to be automatically shared?

These questions are addressed in the recent SavvyQuest™ omnibus survey sponsored by MMA from March 15 to March 19, 2010.

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